The “Striker” brand goes back to 2005 when the founder started a snowmobile clothing line. In 2010, the line was expanded to ice fishing apparel and in 2011, Striker Brands LLC was formed as a new entity specializing in cold weather apparel. Striker Brands has continued its rapid growth offering a multitude of brands including Striker ICE (ice fishing and open water fishing), Striker BLIND (waterfowl and upland hunting), American Hardwear (specialty workwear), H2S (winter headwear), Striker ELEMENTS (outdoor recreation) and Lake Effect (snowmobile and winter gear). Striker sells its fishing and hunting apparel through a network of dealers and its other brands are sold directly to the public through The company is located outside the Twin Cities in beautiful Hudson Wisconsin. Striker Brands LLC has strong associations in the industry and in the community.

Striker Brands has donated merchandise or services to many non-profits and charitable organizations including the following:

  • Shot for Hope (WI)
  • Spooner Lions Club (WI)
  • St. Albans Episcopal Church (WI)
  • Salvation Army (MN, WI)
  • Little Canada Schools (MN)
  • Snowmobile Clubs (MN, WI, NY, NH)
  • Disabled Veterans (MN)
  • Various other fundraisers

Striker Brands proudly supports the USA ICE FISHING TEAM, and all team members wear Striker Ice clothing (special Team USA edition- available at

For new dealer inquiries, contact Jeanne Hall, Sales Manager. For all other inquiries including product information, warranty. pro-staff, donations, etc., please use the “Contact Us” link to submit an inquiry form.